What is Inverted Pyramid Writing Style, Why Be Concerned! Options

[Web Coach]

Inverted Pyramid Writing Style
How you organize and structure your content on your website is probably the most vital aspect of improving your web results. When asked about the most desired website features on their favorite sites, visitors placed "ease of finding and reading content" as the important.

Upon arrival on a web page, visitors first look for content. They expect your site to assist them in an efficient search and easy reading of the content they seek. Turning the traditional narrative writing style on its head helps create this efficiency.

The inverted pyramid writing style, places the most vital informaation contained in your content first, the second most important next, and so on. The most detail, supporting data, backup and research occurs at the end of the piece. Look at any newspaper story. You'll see a headline first - a broad statement on what the story is about. Then you'll find a "blurb" or "lead". That's a short sentence or two with a little more detail, designed to pull the reader into the first paragraph of the story.

Use this thinking and you'll see big changes in the amount of your copy being read by visitors. Contact us for more inforamation on writing good content for the web and look for our webinars on this topic.

Thanks and feel free to contact us with questions and/or a review of our site's content issues. We'll review and send you our comments and suggestions.

Web Coach